You’ll be Surprised to See Where Augmented Reality is in Use Today
Unlike virtual reality, where your whole experience is computer-generated, augmented reality simply uses devices to pick up data from the physical world surrounding you. It reorganizes this information in a way that you can interact with, which can produce some sort of output. It can be an action or additional data. Whatever the case may be, in contrast with virtual reality, you live in your little world. No matter how faithful the details are to the physical world, augmented reality grounds you to the real world.
You never leave it. Instead, it’s the app’s usage of the processing power of your hardware devices that enables you to augment or add value to the data points you get. It allows you to make better sense of the world, make better decisions, or otherwise produce certain types of effects. This concept is not new, and accordingly, there are many presently existing real-world examples in many different fields. Here are just some.
Although virtual reality is more often used to train soldiers to simulate combat conditions, augmented reality programs in the military teach soldiers to distinguish friendly troops from enemy units quickly. The augmented reality devices, as well as software tools in many infantry training modules, really fine-tune soldier’s skills in comparing real-world signals with pre-set rules so they can easily make decisions that can save lives.
In AR programs, the training is overlaid on real-world elements so that you have to keep your focus. This way, you would know which ones you should distinctively target, and which ones are just real people walking around. These programs are also used to help enhance the troops’ night vision to they can conduct operations anytime within 24 hours.
When you watch a weather report on TV, a lot of that is augmented reality. Weather professionals have been employing green screen technology for many years on which special effects are grafted to add quality to weather news. The worst thing that could happen is when someone says the temperature, and you are left to imagine, or you just see low numbers on the screen. Augmented reality uses live screenshots of weather radar pictures and overlays with text information and another layer of the person making the presentation.
When you have all these different signals working together, the typical weather news doesn’t become dull, boring, or lifeless. Augmented reality has taken green screen weather presentations to a whole new level because now people can see the impact of those numbers. If the weather reporter is saying that there is going to be a storm coming in, nobody can guess how intense that typhoon will be.
However, when you see a radar snapshot or even an animation of the storm moving in from point A to point B, and you can see the numbers of the wind speed picking up, then you can get a more realistic impression of what’s headed your way. A sense of emotional immediacy, if not urgency, makes such presentations so much more engaging.
L’Oreal Makeup App
One of the downsides of cosmetics is that when you look at a makeup kit and check the compact powders, they look so uniform, and it’s tempting to think that you’ve seen one once you’ve seen one them all. One of the most common mistakes that people make is when they assume that a specific color will look the same way on their skin or face as the model.
It rarely works this way, and this is why L’Oreal can use augmented reality to capture the skin tone of the customer and test out different colors from the kit. This way, the potential buyer will know what they are getting into instead of hoping for the best and being prepared to blend away any mismatched shades. Here, you can get all the information you need about whether this makeup kit is the right one.
Disney Coloring Book
A few years back, Disney started an augmented reality venture, and this has been the result. The whole point was to give kids a chance to see their beloved Disney characters in full 3D. The research team developed an augmented reality program that projects colored images in a coloring book to a 3D rendering.
It all takes place through your mobile device. The great thing about this interactive coloring book is that kids get to play with the coloring book while at the same time letting their imagination fly since every time they play with this 3D AR coloring book, it’s going to be a different experience.
Star Wars Stickers by Google Pixel
Similar to Pokemon Go, Google built a feature in its Pixel phones that will allow users to overlay AR stickers onto videos and pictures. For instance, you can add a stormtrooper onto your photo. If this sounds familiar, you shouldn’t be that shocked because Facebook used to do this, and Snapchat still does this.
Ikea Mobile App
Ikea is one of the first large multinational corporations offering consumer goods to jump in with both feet into augmented reality. In 2012, online shoppers can use Ikea apps to see how a piece of furniture would look inside their homes. It is a game-changer because one of the biggest stumbling blocks of buying any kind of furniture is that you don’t know how it would look like in your interior space.
Ikea made all that mystery go away by enabling you to use your mobile phone to position the sofa set or the living room furniture you have your eye on. By pressing a button, you can get a reasonable estimate of how that unit would look in your house. This app makes a lot of unnecessary guesswork go away.